Sally began her career on local papers in South West London and went on to work for the now defunct Today newspaper – the first British newspaper to print in colour.
After leaving Today, Sally worked for The Sun before going freelance and working for a range of national titles including Woman, Woman’s Own, Bella, TV Times, Take A Break and Chat.
In 2003 she was editor of the Pop Idol website for ITV and in 2005, she media trained the Pop Idol finalists.
She has also written a range of press packs for clients including the BBC and Talkback Thames.
She is currently a regular soap writer for TV Times and Soaplife magazines and has most recently contributed to The Times, Top Santé, and We Love Telly, Prima and Essentials. She has also provided web copy for the Screenwriting Goldmine website and Careerscope.
With an ear for a good line and the ability to win over interviewees, the content of Sally’s articles is often picked up by the national press and regularly appears on TV news and gossip websites such as Digital Spy and Yahoo TV, as well as fan sites.
With a light touch, a knack for punchy headlines and a genuine interest in people, Sally’s work is accessible, enjoyable and talked about.
The face of journalism has changed drastically since the advent of the internet and social media. Everyone’s a writer now, but words shouldn’t come cheap. What you say, how you say it and who it touches means everything.
In fact, with screens providing us with copy at our fingertips 24/7 it is more important than ever to speak to your audience well. To make sure that the writing you use to represent you and your business is crisp, clear, informative and entertaining.